Penneys

Penneys will officially open the doors of its much-anticipated newly relocated store in Dundrum Town Centre on Thursday 22nd June at 10am.

The retailer has invested €14.8 million in this new and much improved store, reinforcing its continued commitment to the Irish market. Penneys is expanding and relocating to the second and third floor of the former House of Fraser site, which will feature 60,000 sq. ft of prime retail space and represents a 64% increase in size from the current Dundrum Penneys store.

Penneys is an international clothing retailer employing more than 70,000 colleagues across 15 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids’, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026, including the upcoming new market of Hungary. 

Penneys is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain. You can find out about these commitments, and much more, here.

Penneys will also have a Wornwell and Nails section in store.